Systems, with their boundaries intact.

Enterprise digital operations and app-first commerce, followed by one sanitized multi-location systems case. The product notes below are subprojects from that same education-network context, not separate engagements. Internal work is reconstructed, team results are attributed and every claim stops where its source stops.

Case studies

01 L'Oréal and Eczacıbaşı 2018-2023 Sanitized work

Enterprise Digital Operations

Website quality and shared measurement across four L'Oréal divisions, followed by centralized marketing enablement at Eczacıbaşı.

  • Website operations
  • Digital experience quality
  • Measurement standards
  • Team enablement
Read Enterprise Digital Operations
02 istegelsin 2020-2022 Public evidence

App-first Quick Commerce Growth

Leading performance inside an app-first grocery business, then helping move campaign, conversion, LTV, and fraud decisions onto one attribution model.

  • Quick commerce
  • Mobile e-commerce
  • Performance leadership
  • Attribution and analytics
Read App-first Quick Commerce Growth
03 Education network 2025-present Sanitized work

Multi-location Growth Infrastructure

Measurement, data, CRM, parent-experience, local-intelligence, and commerce work for a 50+ location education network.

  • Measurement architecture
  • Data governance
  • Product development
  • AI evaluation
Read Multi-location Growth Infrastructure

Three products from the same context.

Each turns a recurring operational question into something the team can inspect, use and improve.

01 Conversation intelligence

Parent Conversation Diagnostics

A working view of chatbot intent, readiness, answer sources, fallbacks, quality gaps, and conversation patterns. The signals help calibrate answer quality and surface recurring parent questions.

Reconstructed from the live operating product with synthetic conversation data.
02 Local search intelligence

Local Presence Intelligence

A read-only operating view for four Ontario schools, combining 500 exact-place Maps checks with review, page, and demand context.

A sanitized reconstruction of the visibility and prioritization views.
03 Commerce experience

Commerce Rebuild

A Shopify rebuild with custom storefront, school-location, and bundle logic designed around how families browse and order.

A reconstructed commerce flow focused on the custom location and bundle logic.